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ReadWriteWeb Guide to Super Bowl XLIII: Geeking Out on the Big Game

2009年1月31日
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super-bowl-xliii-logo.jpgThis Sunday, millions of people will tune into watch Super Bowl XLIII, where the Pittsburgh Steelers will meet the Arizona Cardinals in Tampa Bay, Florida (home of ReadWriteWeb’s Sarah Perez) to decide who is the best team in professional football – or more correctly, given our international audience, American Football. Whether it’s the game, the musical entertainment, or the ads, the Web is sure to be buzzing with information about the big game. But where can you find the best information on the Super Bowl? We did some digging to answer that question.

Sponsor

For a sporting event, the Super Bowl generates a great deal of content and analysis – and not just from the United States. It’s the one day when practically everyone – perhaps even begrudgingly – becomes a football fan.

How big is the Super Bowl? The Guardian summed it up this way:

“To put it into context, the American football showdown on 1 February between the Pittsburgh Steelers and Arizona Cardinals is America’s equivalent of the World Cup, the FA Cup, Wimbledon, the Ashes and the Ryder Cup all rolled into one.”

Here at ReadWriteWeb, we’re all for using the Web to make any experience better. So, we’ve gathered some of the best resources from around the Web to help you get the most out of your Super Bowl experience.

The Basics

The most obvious place to start is the official site for Super Bowl XLIII, hosted by the National Football League. This is by far the most comprehensive resource for the game. You can find additional details at NBC Sports Super Bowl XLIII.

More interested in the teams? Then head over to the official sites for the Pittsburgh Steelers and the Arizona Cardinals.

imgCardinalsHelmet.jpgWho’s going to win is anyone’s guess, but the experts have weighed in with their Super Bowl predictions. Knowing you, we’re assuming you’re much more trusting of the bloggers. So we’d also suggest you spend some time reading some fan predictions before the big game. Blogs.com has gathered the Bloggers’ Guide to Super Bowl XLIII.

Of course, we’re all interested in the technology associated with the show. And that makes Daily Wireless’ detailed roundup of cameras, mobile coverage, wireless access, and more a great place to get an idea of all the tech at play during the game.

Getting Social with the Play by Play

Twitter will be full of Super Bowl tweets on Sunday. You can follow the official Super Bowl Twitter stream. If you’re more interested in following your favorite team, then watch the mentions of the Steelers or the Cardinals as they stream in. Or watch the tweets side-by-side on the Twitter Bowl 2009

Interested in a more dynamic flow of comments? The real-time Friendfeed room for the Super Bowl is sure to gather in intensity as the game goes on.

Or if Facebook is more your style, you can install official apps for Super Bowl XLIII, the Steelers, and the Cardinals.

And Now a Word from Our Sponsors

Often discussion of the game itself is dwarfed by the discussion about the ads that run during the game. In fact, there’s already been a great deal of hubbub about the first 3D ad to be aired during the Super Bowl, Hulu launching an ad campaign, and the fact that Monster is returning to the ad line-up for the show.

So we wanted to make sure that you were up to speed on all the Super Bowl Ads.

As with anything else, these days, there’s the pre-requisite Twitter account for Super Bowl ads. Or for more than 140 characters at a time, the folks over at Mahalo will be live blogging the Super Bowl ads. They’ve also provided a number of links to the advertisers to help get you ready.

Interested in a higher level of criticism? Then get analytical about this year’s ads with the Kellogg School of Management’s Super Bowl Advertising Review blog. Or revel in the glory of Super Bowl ads past with MSNBC’s Top 10 Super Bowl ads of all time or by voting CBS favorite Super Bowl ads of all time.

Walk Down Memory Lane

Speaking of nostalgia, there’s no shortage of Super Bowl history at your disposal. Maybe this is your first time tuning into the Super Bowl. Or, maybe you’d just like a little more context for the game in general. Why not use the resources on the Web to give you that kind of context?

imgSteelersHelmet.jpgWho won Super Bowl I? What was the final score of Super Bowl XVI? When was the first Super Bowl played in February? Ask and the Internet delivers. Visit the NFL’s site to review the scores, stats, and recaps for every one of the 42 previous Super Bowls.

Maybe you’re more interested in the “Halftime Show” than the game itself. Dive into the history of one of the most watched performances in the world by visiting Rolling Stone. They’ve gathered details on this year’s music and a look back at musical acts of past games.

And what historical review would be complete without the worst teams in Super Bowl history?

Snacks

What’s the spectacle of the Super Bowl without snacks? If you’re having trouble figuring out what to serve for the big day, the Web will help.

Wired provides some tips on making scientific Super Bowl snacks, including beer ice cream and puffed sauerkraut. Looking to keep in a little healthier? Try these green Super Bowl snacks.

And no matter how healthy you’re trying to be, it’s difficult to resist marveling at the Greatest Snack Food Stadium ever built.

… And All the Rest

Need more TV to watch the game? Obsessable has some tips on how to grab an HDTV for Super Bowl. Because “trying to watch the Super Bowl on a tiny television is the equivalent of sitting in the last row of Raymond James Stadium, with the Goodyear Blimp buzzing inches from your head.”

Watching the game doesn’t have to be hard on the earth, especially if you follow Supereco’s 5 tips to green your Super Bowl.

And with the strangest Super Bowl addition – next to the Snack Food Stadium above – we close out with Smule’s Sonic Lighter Super Bowl, where fans are encouraged to choose the lighter color of their respective team to show their support. Judging by the map, we’d say the Smule fans are pulling for the Steelers.

Enjoy the Game

That’s just a smattering of some of the resources out there, but that’s certainly enough to keep you busy until kickoff – and likely beyond. Enjoy the game.

Discuss

ReadWriteWeb

Projected type

2009年1月31日
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The Week in Type

Welcome to this week’s the week in type. Thanks to all those who commented on David’s great On diacritics article. Upon seeing Greg Meadows’ photos from the boneyard in last week’s the week in type, Matthew sent me some of his own:

boneyard lettering


Note: I’ve started using LightBox for some of the images. Where you see [+] in the top-left corner, just click the image to see a larger version.

boneyard

the boneyard

I’m off to find a boneyard.

A useful grid designer for the Web. First, select columns and gutters,

grid designer: grid

then select typography,

grid designer: typography

then export. Nice.

Tobias Battenberg took a projector and Akzidenz Grotesk out onto the streets, and came back with these fantastic images.

akzidenz grotesk

projector-type

These and many others will soon be available as desktop & iPhone wallpapers. Many thanks to Tobias. Inspired by Tobias (and Batman), I plan to take my own projector out, and experiment. I’ll post the results here.

Nice spread from Non-Format:

non-format

Font of the week

Fidel Black by Chilean Luciano Vergara, and available through Latinotype. Inspirada en el compañero de Cuba:

font: fidel black

Fidel Black PDF specimen. There’s also an iphone wallpaper designed by Luciano, and set in Fidel Black, here. Also used to set this article’s masthead.

Free fonts

lavoisier free, open source font

Not only is it free to download, but it’s distributed under the SIL Open Font License. You can even download the FontLab file.

lavoisier free, open source font

Featured faces

Capricorn, a compact, modern sans from Jens Gehlhaar:

capricorn

Hannah is a playful type that would work really well for certain poster designs:

hannah

New fonts

From Jeremy Dooley of Insigne, Kasuga Brush:

fonts: kasuga brush

Type links

50 Useful Design Tools For Beautiful Web Typography
Josef Müller-Brockmann Flickr Group
TypeTalk: Top Fonts of 2008
The abbreviated typographer
InDesign Inspiration — Nick Sherman
The Journal of Urban Typography
Evaluating fonts: kerning
26 Years, 85 Notebooks
Design Observer: Archives — typography
FontShuffle gets 50 new fonts
iPhone emoticons
Font Lorry
Polish diactrics in signage
Open Baskerville
How not to space headlines
World-Ready Composer in Adobe CS4
jQuery sIFR plugin
An interview with Mark Simonson:

mark simonson

Kinescope is my favourite Simonson script. And Proxima Nova is a pretty special sans (comprising 42 fonts).

Great article on the first Arabic script printing press, by Pascal Zoghbi. Al Zakher founded the press in 1734, and it continued operating until 1899:

The First Arabic Script Printing Press in Lebanon

It’s not metal, it’s not wood; it’s wool. Meet Thread Red from handmadefont:

thread red by handmadefont.com

Thomas Silkjær contacted me about a project he’s working on: an 840-page book about Bible design & production. Hope to get my hands on a copy when it’s published:

bible design and production

Inspiration

Typographic inspiration can be found in numerous places. I found this beautiful engraving from master engraver Sam Alfano:

sam alfano

It’s not typography, but it could certainly inspire some beautifully crafted typographic ornaments. And remember that all images on Sam Alfano’s site are copyrighted; so, look, marvel, and be inspired to create designs of your own. Be sure to check out Sam’s other site, the MasterEngraver.com.

Video

Paula Scher looks back at a life in design:
 Click here to view the embedded video.

paula scher

Recommended reading

I mentioned this book a couple of weeks ago. If you’re looking for a tome to inspire, then this is for you. I often take this one to bed with me (not sure whether that says more about me or the book). Here’s a spread from Typography 29 to whet your appetites:

tdc 29 spread

300 pages, hard bound.

Events

SVA Summer Program in Italy 2009 (feel free to buy me a ticket).

The (Mostly) True Story of Helvetica & the New York City Subway (Thursday, 5 February, 2009) with typographer and calligrapher, Paul Shaw.

airport alphabet by Matthew Carter

And if you haven’t read Paul Shaw’s article on the subject, then head on over to AIGA.

TDC Salon: What I See (Thursday, 19 February, 2009), featuring Kevin Smith, former partner of Giampietro+Smith.

Giampietro+Smith

The TDC Salons are held at the Type Directors Club Center at 6 pm every third Thursday (unless otherwise noted ). 347 West 36th Street, Suite 603, New York, NY 10018.

Name that typeface

I still receive quite a number of emails asking me to identify typefaces. Would love to help (and sometimes I do), but owing to the volume of emails I receive, I just can’t reply to them all. So, even you need to ID a typeface, then click through to the wonderful Typophile Type ID Board:

typophile type id board

Also, take a look at my post on identifying type — lots of additional resources.

Type blogs RSS

I’ve added a several more type-related blogs to the OPML file. You can download here, and then import into your feed reader. If you think I’ve missed some good ones, then let me know.

One you really must subscribe to is Thomas Phinney’s new blog, Phinney on fonts:

phinney on fonts

It’s included in the above OPML file.

Win a book

To celebrate … (I don’t know what), I’m going to give away a type book. This week, I will choose, at random, one of my followers on Twitter. The chosen one gets one of these books: The elements of typographic style, The complete manual of typography, Thinking with type, or The secret history of letters. The winner gets to choose one.

And finally …

In the coming weeks and months, I’ll be adding new features to iLT, including a comprehensive recommended reading section. Thanks for subscribing, reading, and commenting. And thanks to everyone who sent in links. Perhaps the easiest way to send me links is via twitter; and, if you use the hash tag #ilt or  #ilovetype then it’s even easier for me to track them. Have a great weekend.

Interested in sponsoring iLT’s RSS feed? Contact me.

Typography

Weekly Wrapup: Recommender Systems, Social Media Trends, State of Blog Search, And More…

2009年1月31日
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In this edition of the Weekly Wrapup, our newsletter summarising the top stories of the week, we continue our series on recommendation technologies, outline 10 ways that social media will change in 2009, look at 8 mobile technologies to watch in 2009-10, review the state of blog search, and more. Also we note the highlights from our Enterprise Channel and Jobwire, ReadWriteWeb’s new product which tracks hires in tech and new media.

Sponsor

The Weekly Wrapup is sponsored by Adobe Flash Media Interactive Server 3.5:
Adobe

You can subscribe to the Weekly Wrapup by RSS or by email (form below, for those of you reading this via our website). The Weekly Wrapup reviews the leading stories posted to ReadWriteWeb during the week . We hope it is particularly useful for those people who can’t keep up with the 10+ stories we post every day, but who still want to stay on top of the latest web technology and social media trends.

RWW Weekly Wrap-up Email Subscription form:

Web Trends

ReadWriteWeb Guide to Recommender Systems

We’re running a special series on recommendation technologies and in this post we give an overview of the different approaches – including a look at how Amazon and Google use recommendations. Wikipedia notes that recommendations are generally based on an "information item (the content-based approach) or the user’s social environment (the collaborative filtering approach)." We think there’s also a personalization approach, which Google in particular is focused on. We explore some of these concepts in this post.

See also: 5 Problems of Recommender Systems

4 Approaches to Music Recommendations: Pandora, Mufin, Lala, and eMusic

music_rec_logo.jpgThanks to MP3s and the Internet, we now have millions of songs readily available to us with the click of a button, but, paradoxically, this has often made it even harder to discover new music to listen to. Every online music store and every social network that focuses on online music, however, now features some kind of music recommendation system, and some services like Pandora or Slacker Radio are indeed nothing else but highly sophisticated music discovery engines. In this post, we look at the different approaches behind some of the most popular music recommendation and discovery services.

10 Ways Social Media Will Change in 2009

"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media. But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.

See also: The Unforeseen Consequences of the Social Web

8 Mobile Technologies to Watch in 2009, 2010

Analyst firm Gartner released a report this week that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies.

In Cloud We Trust?

Cloud computing may have been one of the biggest "buzzwords" (buzz phrases?) of this past year. From webmail to storage sites to web-based applications, everything online was sold under a new moniker in 2008: they’re all "cloud" services now. Yet even though millions of internet users make use of these online services in some way, it seems that we haven’t been completely sold on the cloud being any more safe or stable than data stored on our own computers.

4 Realistic Things You Should Know on International Data Privacy Day

TonyGoslingbyBristleKRSFlickr.jpgThis week featured the second annual International Data Privacy Day. Though data privacy is a big issue these days – it’s not a whole lot of fun to think about. We offer in this post a list of four things you should make sure to know about regarding privacy, including some pointers to discussions of how the privacy situation today is more complicated than a traditional approach to privacy protection may allow for. We’re not going to focus on how to get your tin foil hat to use PGP encryption, we’ve got a short list of things that all of us realistically should know about for a baseline of online privacy awareness.

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

A Word from Our Sponsors

We’d like to thank ReadWriteWeb’s sponsors, without whom we couldn’t bring you all these stories every week!

Jobwire

How to Read the Jobwire, from ReadWriteWeb

The ReadWriteWeb Jobwire is a site dedicated to reporting on the newest hires in tech, new media and related industries. Every day we scour the web for the freshest hiring news and then we publish periodic reports on aggregate hiring trends. What hires are your competitors making? Click on the tags in any story for company names or industry sectors. For example, you can see all the latest hires reported on in social networking or by software companies. What kinds of positions are being filled? Check out the latest hires tagged by job title, like sales or developer. Have you just been hired or made a new hire at your company? Fill out this form and let us know – we love to report on hires of all shapes and sizes in tech!

SUBSCRIBE TO READWRITEWEB’S JOBWIRE FOR THE LATEST NEWS ON JOB HIRES IN TECH

Web Products

The State of Blog Search, 2009

blogsearchlogo.jpgWhat blog search engine should you use? That depends on your needs.

In order to join a conversation, you’ve got to be able to find it first. Three years ago "blog search" was expected to be a booming industry, startups left and right developed different technologies and more than a few raised millions of dollars to help users search the part of the web made up of blogs. These days no one thinks consumer-market blog search is a serious business, but many of us still have a need to limit searches to blogs. What should we do? ReadWriteWeb offers some recommendations and an assessment of the state of the industry below.

Google and Plaxo Combine OpenID and OAuth for Improved Usability

imgOpenIDOAuth.gifAs a concept, OpenID has shown a great deal of potential. But that potential has often been hamstrung by the series of hurdles through which OpenID users have been required to jump in order to use their credentials. When Facebook Connect entered the distributed digital identity fray, those OpenID usability problems came into stark relief. Now, Google and Plaxo have responded with a new workflow for OpenID logins that simplifies the process and improves the usability – by adding OAuth and the Google Contacts API to the mix.

Gmail Gets Offline Support, Finally

One of the longest-running requests for Google’s web mail service Gmail has been for offline functionality. Now, finally, Gmail users will be able to type up those emails inside an airplane. Google has just announced offline Gmail support via Gmail Labs – to start with for consumers and businesses using Google Apps, but regular Gmail consumers will get it a couple of days later. The offline feature was built using Gears, Google’s offline web application API.

Notifixious’ Superfeeder: Getting Closer to the Real-Time Web

notifixious_logo_jan09.pngRSS feeds have become the backbone of the Web 2.0 movement, but as we are moving towards a real-time experience on the web, RSS is starting to show its age. To update your subscriptions, you have to regularly poll these feeds. This, of course, is a major problem for RSS readers and notification services which often have to deal with a substantial lag before new posts and messages appear. The newest service that tries to tackle this problem is Notifixious, but as Notifixious founder Julien Genestoux explains, a lot of problems still need to be fixed before ubiquitous real-time notifications can become a reality.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

Enterprise

How Can Web Tech Help Enterprises with Innovation Management?

In his book The Innovator’s Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail “by doing everything right.” The innovator’s dilemma, according to Christensen, affects companies whose success and capabilities can actually become obstacles in the face of changing markets and technologies. There is no more important an issue on the agenda of top management than driving innovation. In this post, we’ll review the evolution of “innovation management” and how social media has a significant role to play. This is one area where social media can “move the needle” for large enterprises and help them change the very nature of the firm.

Email us if you’re interested in writing for ReadWriteWeb’s Enterprise Channel.

SEE MORE ENTERPRISE COVERAGE IN OUR ENTERPRISE CHANNEL

That’s a wrap for another week! Enjoy your weekend everyone.

Discuss

ReadWriteWeb

The Winners of the 10,000 Business Cards Giveaway

2009年1月31日
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Winners of Business Cards - leading image.

Last week, AllBusinessCards.com and Six Revisions hosted a business cards giveaway. Over 350 participants vied to get one out of the 10 sets of business cards. Today, I’m happy to announce the 10 winners of this contest.

Though the winners were selected at random, I still read each of your comments; some were very funny, while others were simply heart-breaking.

Without further ado…

The winners

Chris

Chris Lewis is a father of two girls. This Dad of Divas is constantly sharing tidbits on being a better father, husband and person.

Craig

Craig Ruksznis is a web developer/designer in Massachusetts. Oh, and a triathlon training, guitar playing, aspiring master chef! You can check out his personal website activeHatch where he offers a variety of solutions (as you can imagine from his multi-talented skill set) including: print design, website design and programming, and standardizing marketing images for the public.

Bage

Bage is an independent web developer and he blogging about web in his blog http://oorodi.com in his mother tongue Tamil.

Nate

Nate Shei is the founder and lead designer for Deadline Grafix, a small graphic design company that specializes in vinyl vehicle graphics and signs.

Jenn

Jenn is a recent Computer Science graduate from the University of Manitoba. For fun, she does freelance web development and is immersed in amateur photography and design. You should check out her personal website, j e n n y – l y n n . n e t, where she has a variety of things, such as her blog.

John

John Angus is a project manager and is launching Zetada (a simple online fundraising toolkit for non-profits) in the next few months.

Carlos Osegueda

Carlos Osegueda is a web developer.  Check out Carlos’s website, minervasystems.biz, where he offers a variety of web design and computer-related services.

wiktor w. brodlo

Wiktor w. brodlo is a freelance web designer and developer based in Scotland. Check out his personal website http://brodlo.net where he has his portfolio and his blog.

Davide

Davide Brognoli is an Italian Web Programmer. Check out his website, Dado e Lara, which is in Italian (so I can’t really tell you much about it), and where he hosts an image gallery.

Almotqen

(no information provided)

Selection Method

Selection Method - screen shot.

The process of selection involved a fairly simple SQL query to select 10 random comments from the post.

For those familiar with SQL syntax, here’s the query if you wish to perform the same type of random selection of comments on WordPress.

SELECT comment_ID, comment_author, comment_author_email,  comment_author_url
FROM comments
WHERE comment_post_ID = 358
ORDER BY RAND()
LIMIT 10

This query selects the comment’s unique ID, the commentor’s name, email address, and URL (if they have one) from the WordPress comments table.

We limit the query only to the post (in this case, it was post #358) or else it will select from any posts.

Finally, we select by random using ORDER BY RAND() and limiting it to only 10 records.

An exclusive Six Revisions discount

AllBusinessCards.com doesn’t want to stop at these freebies – they’ve offered readers of Six Revisions an exclusive discount.

In addition to the 75% discount at www.allbusinesscards.com/sixrevisions, readers from within the U.S. are eligible to get free shipping on all orders.

To get a refund from your purchase, contact them through their web form after your purchase and you will get a refund from your shipping charge if you ordered through the following link:

This offer will be available indefinitely.

Thank you

Thank you to all the Six Revisions readers who participated. And a big thank you goes out to AllBusinessCards.com for hosting this wonderful contest!

Stay tuned for more contests on Six Revisions by subscribing to the Six Revisions RSS Feed. Don’t use RSS? You can also subscribe to Six Revisions updates via email.

Six Revisions

Driving Change: Selling SharePoint and Social Media Inside the Enterprise

2009年1月31日
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Businesses and established organizations are vastly different environments than the Web 2.0 social networking-centric universe. Where Web 2.0 is all about sharing information and engaging in two-way conversations, the enterprise concerns itself, in part, with individuals who are guarded with information and an organizational structure that disseminates information in top-down fashion. From my experience of evangelizing the benefits of social media at a mid-sized civil engineering company, I have learned many lessons on how the enterprise regards and judges social media.

Sponsor

This is a guest post written by Jason Harris, a technology writer and SharePoint administrator.

The company I work for consists of roughly 950 employees spread across 23 offices up and down the west coast of the United States and some points eastward. How do I drive SharePoint and the concept of social media in a company in which most of my clientele consists of middle-aged civil engineers, most of whom don’t see any benefit to making their work more social?

Problem: Individuals are Unaware of the Basics of Social Media

In the enterprise, many employees think blogs are merely websites on which people talk about their cat or their latest meal. Many don’t know the differences between and advantages of such tools as message boards, blogs, and wikis. They have heard of these terms in passing, but the demands of their day-to-day jobs have prevented them from recognizing the distinct benefits of each tool.

Solution: It is useless to advocate for social media tools in a vacuum. Unless you’re describing a solution to a practical problem, busy workers will not respond to buzzwords like “wiki,” “blog,” and “community.” Your client usually has about a 30-second attention span in which you can sell a social media tool.

An aide in my arsenal has been the excellent videos by Lee Lefever at Common Craft. Lee visually explains social media concepts “In Plain English.” Common Craft videos quickly explain complex and sometimes unfamiliar technologies in a few minutes, sans the buzzwords, hype, and sensationalism.

Problem: Cynical Clients Who Don’t Want to Share Information

Unfortunately, some potential SharePoint users balk at the technology because they have no desire to share their knowledge for the benefit of the organization. These individuals tend to equate their knowledge with job security; therefore, they feel nervous about sharing out of fear that they wouldn’t be needed any more.

Solution: As Guy Kawasaki says, “Look for agnostics, ignore atheists.” If you sense your potential client has no interest in sharing information or contributing to an online community (in this case, powered by SharePoint), move on to other parties who would be interested in building a knowledge base and community.

Often, when people thumb their noses at the concept of a SharePoint website housing a body of knowledge, the time comes when they turn to that website or community for a piece of information to complete a task or carry out a project. As a result, they’ll see the value of the online community and will be more inclined to contribute their knowledge to it.

Problem: Knowing Where to Start

Information technology managers and business folk have heard stories about the benefits of social media use in the enterprise but are unsure where to start.

Solution: Analyze your particular circumstances. Technology alone won’t fix or alleviate a business problem. Merely throwing up a wiki and publicizing it doesn’t guarantee its success. Instead, use collaborative technologies such as SharePoint to solve the problem.

For example, some companies have tedious workflows to address routine functions, such as requesting time off and filling out time cards. SharePoint has built-in features that help complete these functions quickly and easily. Take time-off requests, for example: Microsoft has a specific site template for this very purpose (which is free).

The point here is to take collaborative technology and apply it to processes that are routine and can be easily completed. This low-hanging fruit shows users the benefit of embracing a new way of doing things. At this point, when their minds are spinning at the possibilities, you can suggest other areas in which to apply SharePoint and other collaborative technologies.

Social media, collaboration, and tools such as SharePoint deliver many benefits to work groups and teams of all sizes. There are many challenges to overcome, many of them either mental or political, but the rewards definitely outweigh the hurdles. With care, nurturing, and proper execution, your work group or enterprise will enjoy the numerous benefits social media have to offer.

This guest post was written by Jason Harris, a technology writer and SharePoint administrator. To follow him, read his blog.

Discuss

ReadWriteWeb