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Google just announced that the mobile version of Google Product Search can now tell you if a certain product is in stock at nearby stores. Currently, Google is only working with a handful of retailers, including Best Buy, Sears, Williams-Sonoma, Pottery Barn and West Elm, but the company is actively looking for more partners. To see these results, just browse to Google.com on your mobile phone (Android, WebOS or Android), click the “more” link and then “Shopping.” The local inventory will be updated in real time and is currently only available for users in the U.S.

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Google obviously thinks that providing the best local results possible is the future for a large number of its services. Now that most modern mobile browsers can forward your location data to web apps, it’s become even easier for Google to offer these kinds of local results and Google’s initiatives around Google Maps and Place Pages show how serious the company is about local search.

For now, with this small number of participating retailers, this isn’t necessarily the most useful feature yet. If Google actually manages to get more businesses to use this feature (and/or to expose their inventory through an API), then Google Product Search – which has remained relatively underused – could easily establish itself as the go-to local shopping service.

For more details about the mobile version of Google Product Search, have a look at this video (the introduction of Product Search starts about 19 minutes into the presentation)

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Most hosted blogging platforms offer their customers a set of standard templates with relatively few options for customizing these sites. Starting today, however, bloggers on Google’s Blogger platform will be able to take full control over the layout of their sites thanks to Google’s new Blogger Template Designer without having to edit a single line of HTML and CSS code. The Template Designer will give Blogger’s users the ability to change the layout, fonts, colors and background images of their blogs through an easy to use WYSIWYG editor.

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For now, the Template Designer will only be available through Blogger in Draft, Google’s experimental section for new Blogger features.

Features

Every template allows users to choose different body layouts with up to four columns. Google partnered with iStockphoto to bring more background images to Blogger. For now, Google won’t allow users to upload their own background images yet, but advanced users can always use the CSS code to point to their own images.

In the template designer, users can also change the size and number of the columns on their blogs and edit the design of their blogs’ footers.

Change your Color Palette With One Slider

One of the niftiest new features in the Template Designer involves the option to change the complete color palette of your blog with one simple slider. Based on your choice, the application will simply set all the colors of the fonts and other design elements on your site based on your preference while still ensuring readability.

As Siobhan Quinn, Google’s product manager for Blogger told us yesterday, Google’s users really want to be able to customize their sites and make them look as unique as possible. Just offering a set of rigid templates, Quinn noted, simply isn’t enough to give users the feeling that a site is truly theirs. Until now, customizing Blogger sites – while possible – was a bit of a hassle and making any major changed involved editing the HTML and CSS code by hand, which a lot of Blogger’s users weren’t quite ready to do.

Other blogging platforms like Wordpress.com and TypePad and also allow their users to individualize their blogs to some degree. On Wordpress, however, editing the CSS code comes at a price ($15/year) and unless you are an advanced user, changing the layout of your blog on most hosted blogging platforms is going to involve a steep learning curve.

According to Google, Blogger currently has over 300 million active users and more than 388 million words are published on Blogger every day.

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Last week we talked about managing split teams with Danny Wong of Blank Label, a site for creating custom men’s dress shirts and a startup in the growing field of co-creation. These types of startups, which have gained more traction overseas than in the U.S., run on a model of on-demand production, which allows them to become cash-flow positive in a relatively short period of time. Wednesday I had the chance to talk about co-creation with Carmen Magar, a German woman living in New York who works for chocri, a German startup that sells customizable chocolates.

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According to Magar, Germany is quickly becoming a hub for co-creation startups while the U.S. and the U.K. have been much slower to adopt them. Before setting up shop in the U.S., custom t-shirt company Spreadshirt actually began as a startup in Germany. Magar, who has spent significant amounts of time in both countries, says that while the difference in cultures has been an influence, the main reason that co-creation has taken off in Germany is the country’s smaller market which allows startups to make a larger impact.

“What happened in Germany is that there were a lot of startups doing co-creation; a lot of companies that didn’t have a production process in place that were really flexible and could talk to their customers directly,” Magar told ReadWriteWeb on Wednesday. “In the U.S., the way it was proselytized was that soon in the future every big company would change their production process to enable mass customization, but that’s actually a really risky thing to do. What I think will happen is that the startups, the small companies that are nimble, will lead the way to bring that control to the consumer.”

Another reason why co-creation and mass customization may have taken root in Germany is that the country, like many in Europe, suffers from a severe lack of seed level funding, while the U.S. has incubators and VC firms across the country targeting early stage companies. As we mentioned last week with Blank Label, most co-creation startups use a business model that lets them produce products only as they are ordered, keeping costs down and allowing the company to have an early cash flow.

In a region like Europe, the need to bootstrap businesses from the ground up like chocri (which started with €25,000) is much higher, and co-creation is a great way to accomplish this. American startups may be less likely to go down the route of co-creation because the investors are more willing to take risks on less proven businesses.

Magar, who lived in Germany most of her life and came to America to get her MBA, believes that Germany’s propensity towards mass customization is also part of what led chocri to hire her as their representative in America. The company just happened to be looking to expand their presence to the U.S. when Magar called to express her interest in the company.

“I think why they chose to have a German on the team is because I saw a lot more of this happen, and I understand more about mass customization,” says Magar. “Because I live here I’ve experienced the American market, but it was more important to them to bring in an understanding of the concept.”

This is an important concept for startups to grasp, both in the U.S. and abroad. When looking to expand overseas, it is important to find someone with familiarity in both regions who can survey the new market and who can grasp the core values of your business. As a German, Magar completely understood chocri’s co-creation strategy, and studying in America made her a great choice to help the company find a presence there.

Is co-creation finally beginning to catch on in the U.S. with companies like Spreadshirt and Blank Label? Or perhaps co-creation is more alive in America than we realize? Or is mass customization a startup model that will continue its struggle to gain traction in America? Let us know what you think about co-creation and spreading startups overseas in the comments below!

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AppleInsider is reporting this morning that some trusted sources are predicting a “full-on solution” to multitasking in the iPhone 4.0 OS, which is set to be released this summer. Already, the iPhone shows that it is capable of multitasking with bundled apps like iPod and Nike+, but the update is said to handle a number of security and interface issues.

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Already, jailbreaking the iPhone shows how the device is fully capable of multitasking, but opens up the device to malware and poorly designed third-party apps that can make a full restore necessary.

As AppleInsider points out, the real benefit of closing off the iPhone to multitasking is that there are no malicious apps running in the background, hijacking your phone. You are, after all, carrying a constantly GPS enabled multimedia recording device with you. At the same time, it would be absolutely wonderful to be able to listen to Pandora while using the MapMyRide app to track your bike ride across town, or any other number of combinations currently unavailable.

But beyond security, AppleInsider discusses the issues of user interface that we might not think of right off the bat. In other operating systems, switching between apps is simple, by way of a taskbar or system dock. On the iPhone, multitasking is often handled by a small strip added at the top of the screen, but this would become messy for multiple applications. Perhaps we’ll see a new hardware solution to accompany this issue with the next iPhone “4GS” this summer. And, as Gizmodo points out, if we get multitasking for iPhone, can we really be expected to accept an iPad that can’t do the same?

While AppleInsider says that its sources have predicted this “full-on solution”, it notes that the much called-for feature has been falsely rumored, by their own articles nonetheless, on three separate occassions over the past year. In addition to this, it says that two of the biggest problems – resource conservation and battery life – were not addressed by their sources. Would we really want these features if it meant a bogged down device we had to charge every hour on the hour? And is this just another case of the boy who cried wolf? Let’s hope not.

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According to recent data analysis from mobile analytics firm Localytics, iPhone application usage peaks in the evenings and on weekends and is much lower during the hours of a typical business day. From this, the firm concludes that the iPhone is still primarily a personal gadget as opposed to one that’s used for business purposes.

But is app usage the true measure of the device’s success at making corporate inroads? Or does it just show that people don’t play with their iPhone apps while at work?

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In the Localytics study, which mined U.S. and Canadian app usage data for a period of two months, iPhone applications peaked at 9 PM EST during the week and maintained peak usage throughout the weekends. Also on weekends, they found that iPhone users generate 7% more traffic than on weekdays. On Saturdays in particular, app usage traffic starts at a morning low around 6 AM and then hits over 90% of peak usage by 11 AM. On weekdays, however, app usage is more concentrated in the evenings, slowly ramping up during the workday to reach peak usage by 9 PM EST.

Localytics: iPhone is Still More of a Personal Device

In reviewing the results, Localytics believes that the iPhone “continues to be a personal device most heavily used outside of working hours.” While we’ll agree with their conclusion that these results offer developers insights which can impact their marketing, advertising and promotional strategies, we’re not so sure that app usage offers a direct correlation to how much iPhones are used in the workplace. After all, like the Blackberry devices before them, the iPhone’s primary work-related task may not be app-related at all – it’s probably email and phone calls. And neither of those items, obviously, were tracked in the Localytics study.

iPhones in the Corporate World

Ever since Apple licensed Microsoft’s ActiveSync technology for full Microsoft Exchange support back in spring 2008, the Apple smartphone has been slowly gaining ground in the corporate world. In April of last year, for example, Forrester Research presented case studies on three major corporations that had deployed thousands of devices to their customers. The three companies -  Kraft Foods Inc., Oracle Corp. and Amylin Pharmaceuticals Inc. – said that “the benefits of iPhone over other mobile devices include a happier, more productive workforce and lower support costs,” noted Forrester analyst Ted Schadler in the report.

A later report, this one by Deutsche Bank analyst Chris Whitmore published in November, said that the iPhone “is making inroads into the Enterprise.” Specifically, he estimated that 2 million iPhones would be sold to big businesses by year-end for a total Enterprise market share of 7%, up from 2% in 2008. Whitmore attributed the surging popularity to a combination of four factors: user satisfaction, the onscreen virtual keyboard, enterprise-ready applications and sluggish competition in terms of developer support on other platforms.

Conclusion? iPhones Live in Both Worlds

Although it’s probable that iPhones are still used more as personal devices as Localytics suggests, it’s clear that business usage is trending upwards.

In order to determine the iPhone’s true “business usage,” though, we would need to see recent numbers of iPhone deployments in the corporate world in addition to numbers that show how many people use the iPhone’s email application for business-related communication purposes. Combined, that data would paint a clearer picture of how little or how much the iPhone is used as a work-related tool. Application usage alone cannot show this.

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